| Type | Subsidiary of América Móvil |
|---|---|
| Traded as | NYSE: AMX |
| Industry | Telecommunications |
| Founded | 1999 |
| Headquarters |
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| Key people | Daniel Hajj Aboumrad (CEO, AMX) Carlos J. García Moreno (CFO, AMX) |
| Products | Broadband Mobile phone Telephone Television (Quadruple Player) UMTS/HSDPA, CDMA, GSM, Wireless Data Services, Push to Talk |
| Parent | América Móvil |
| Website | Claro El Salvador |
Claro (formerly Telecom) is a mobile and fixed phone, broadband and television service provider in the Central American country of El Salvador.
Controlled by the mother company Telecom in El Salvador (owned by America Movil of Mexico), Telecom started its wireless service as Personal around 1999, but later changed to ALÓ with its new motto "Facil y Rapido" (Spanish for "Fast and Easy") but even though Personal didn't disappear. But on September 2006, America Movil and its vision to unify the brand in Latin America changed Personal and ALÓ to the whole new Claro.